Curating Captify’s ‘VIP Beach Hut’ at House Festival

Event Branding, Experiential Design

Branding and experience for Captify’s sponsored tent area at House Festival in Hampstead. With minimal budget and time, we repurposed our Cannes branding and created a spin-off ‘VIP Beach Hut’ for clients and festival goers to enjoy. A relaxed, fun setting was pulled together with daybeds, deck chairs, a glitter station, rustic bar, and champagne-pong table, attracting lively crowds. Tropical decor added pops of character throughout the space from ombré pink and gold pineapples, coconut filled crates, vintage surfboards wedged in sand, and branded lifebuoy rings.