Branding and Experience for Captify@Cannes Flagship Event

Visual Identity, Event Branding, Experiential Design

During Cannes Lions, the notorious week-long festival of creativity, Captify opened its hilltop villa doors to over 800 people from across the advertising industry for an epic day of networking and partying poolside under the French Riviera sun.  

Guests were transported from the crowded Croisette up into the relaxing hillside of Mougins in Captify branded shuttles.

The estate was divided into zones to facilitate various aspects of the party including the large pool area with cave bar and DJ booth, the Brand Innovators Content Stage for panels and fireside chats, the Parlour meeting area, the Rolling Smoke BBQ, and the Namaste Garden for a quiet escape. 

Building Captify@Cannes from concept to completion was an incredibly rewarding event branding operation. The playful pink print paired with neon script typography was designed to compliment the pink exterior of the villa and capture its vintage charm, all whilst pumping up the impact to build anticipation for the hottest event at Cannes Lions.