Coming Clean:
Haircare Consumer Insights Report

Visual Identity, Art Direction, Editorial Design, Data Visualisation, Print

Captify and Publicis Media partnered to uncover game-changing trends set to redefine the global beauty industry. The report revealed the ultimate truth about what consumers search for around haircare products, providing actionable insights for marketers to identify, target and reach their true audiences. 

A bespoke set of hair themed graphics combines double exposure with a zesty quadtone effect to produce an evocative brand identity that brings the insights to life. An editorial magazine style layout adds visual interest to the corporate report, with ‘killer insights’ highlighted in orange blocks on each spread. 

Printed copies were packaged in translucent envelopes and mailed to agency partners and client directs. Launch activation assets at the Publicis & PG One office included branded balloons, cake pops and a display rack.